After US, it’s UK now. Yes. Women are gradually making their mark online. In April, 2007 emarketer estimated 51.7% of the total online population in US are women and now today it has reported that in UK, women has started to outnumber men in terms of online presence.

According to Nielsen//NetRatings data released this month, women ages 18 to 34 account for 27% more of total time spent online in the UK than men.

As per report “women between 18 and 34 are at a stage of life where the Internet is an invaluable tool, whether they are researching universities, keeping in touch with friends from school, gathering information for college assignments, job-hunting or raising children.”

To me, this current trend will shape future Internet demographics and usage. As for girls, who have grown up with technology will get more towards online presence and the way social networking sites are growing we can expect this number to go high.

women online presence, women power