Getting value on Search Engines is now not about how well you are doing in Web Results. Image Search, Blog Search, news, etc does play some role in overall value of the site. Compared to others Image Search has been on the roll.

We will find, Google’s Universal Search, Ask’s 3d Search and Yahoo’s Blended Search are utilizing and incorporating images from each of their image search verticals into the ‘regular’ search results.

We have already witnessed images coming up with the news with descriptions of videos that aren’t on Google Video or YouTube, we also getting group of images at the bottom of a page, as opposed to the top of the page. In effort to make results more relevant, all the search engines are incorporating images into the results as a part of their strategy.

So, are we really taking care of our image files?

Here are few of the important notes that we can keep in mind while defining the site architecture.

1. Make sure that the folder were you are storing your images is not blocked by your robots.txt file. Many people still do that unknowingly as earlier it was a common practice to prevent the image folder from spiders.
2. The image file names should speak the nature of the Image i.e. should describe what they are. Try to keep the name more logical and simple. It’s better to use hyphen between the words then underscore.
3. Every image should be accompanied with Alt Tag. The description should be clear and concise. Don’t force too many things into it. The attribute should describe the image in a short “to the point” way that reads naturally to the viewer.
4. Bring more variety into your Banding and Link building Campaign. Whenever you are sending out Article or a press release, try to include an image or a url to a image. The image url can help and encourage them to link the image itself straight from your website. And adding image into your article or press release helps in Branding as well. Usage of images in Link Building Campaign allows you to bring more variety of links to your website which also good for your site.

These tips can help you in many ways. It will help you in Search Engine’s Image Search and will make your site an organized and thorough site to the Search Engines as well. So you see it’s a double benefit.

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Image Search, Optimizing Images for Search Engines