FEEDBACK OUT - FEEDFORWARD IN
Published September 16th, 2006 in Online MarketingTags: feedback, feedforward.
In my previous post on feedforward I have tried to throw some light on its evolution. This time it’s all about the reason, as to why we should try feed-forward.
These are few of the reason why participants like feed-forward instead of feedback as an important development tool.
- We can change the future. We can’t change the past.
- It can be more productive to help people be ‘right,’ than prove they were ‘wrong.’
- Feedforward is especially suited to successful people.
- Feedforward can come from anyone who knows about the task. It does not require personal experience with the individual.
- People do not take feedforward as personally as feedback.
- Feedback can reinforce personal stereotyping and negative self-fulfilling prophecies.
- Face it! Most of us hate getting negative feedback, and we don’t like to give it.
- Feedforward can cover almost all of the same ‘material’ as feedback.
- Feedforward tends to be much faster and more efficient than feedback.
- Feedforward can be a useful tool to apply with managers, peers and team members.
- People tend to listen more attentively to feedforward than feedback.
Source: Marshall Goldsmith.Com

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