Web 2.0, a catchphrase for the latest generation of Web sites where users contribute their own text, pictures and video content, is far less participatory than commonly assumed, a study showed.
A tiny 0.16 percent of visits to Google’s top video-sharing site, YouTube, are by users seeking to upload video for others to watch, according to […]

How do you define your website? Strangely enough, the following addresses are considered separate websites by the search engines:

http://www.yourdomain.com

  (the “www” version)

http://yourdomain.com  (the “non-www” version)

Though visitors see the same content, in the search engine world this situation poses a serious issue relating to link popularity. Say, if the […]

For months, Google has been trying to expand its foothold in online advertising into display ads, the area where DoubleClick is strongest. The sale offers Google access to DoubleClick’s advertisement software and, more importantly, its relationships with Web publishers, advertisers and advertising agencies.
Google reached an agreement to acquire DoubleClick, the online advertising company, from two […]

Beyond the media mash-ups of 2.0 is the collaborative media experience of 3.0. At Lycos Cinema and the upcoming Joost, social networking meets video as groups of people simultaneously watch and chat about media while online.
Eighteen-year-old New Yorker Sophie is not trying to catch up to the accelerating pace of Web change. The Web is […]

Before we’ve even reached agreement on what Web 2.0 actually means, many are already trying to define future generations of the Web. A Google search for Web 2.0 nets 468 million results. Web 3.0 produces 211 million results. And Web 4.0 shows 154 million results. I don’t even know what Web 3.0 and Web 4.0 […]

Travel 2.0 is all about “empowering” users, encouraging travelers to create content online to be shared with other readers, intertwined with the official content offered by an established travel vendor.
If you visit Sheraton.com, you will see something completely different from other major hotel websites. Instead of the usual advertisements for exotic locations and special offers […]

Companies that give customers the ability to reach someone at a high enough level to solve their problem are exponentially less likely to have online nightmares. Instead, they’ll have happier customers. And those customers will tell other customers about their good experience.
Surely there are people who just like to complain. And there are customers who […]

When you’ve stopped worrying about Click Fraud there are many different places in an online campaign that you can concentrate on. Like the performance of your landing pages. Are they engaging your visitors? Are your visitors converting? Are they clicking through to the rest of your website?
A recent MediaPost article revealed that only 0.02% traffic […]

Advertisers can significantly increase reach if they include Yahoo! in their marketing mix. Here’s why. Searchers tend to use more than one search engine when seeking products, services, and information.
Search marketing began with Overture, later acquired by Yahoo!. But then Google AdWords came along with some strong improvements and became the dominant search marketing platform. […]

Google has confirmed that it unwittingly disclosed sensitive login and password information pertaining to more than a dozen users.
The information was disclosed three weeks ago as part of Google’s freely accessible anti-phishing blacklist.
Google said in a written statement that the problem has since been fixed, and that procedures have been put […]