Companies that give customers the ability to reach someone at a high enough level to solve their problem are exponentially less likely to have online nightmares. Instead, they’ll have happier customers. And those customers will tell other customers about their good experience.
Surely there are people who just like to complain. And there are customers who […]

When you’ve stopped worrying about Click Fraud there are many different places in an online campaign that you can concentrate on. Like the performance of your landing pages. Are they engaging your visitors? Are your visitors converting? Are they clicking through to the rest of your website?
A recent MediaPost article revealed that only 0.02% traffic […]

Advertisers can significantly increase reach if they include Yahoo! in their marketing mix. Here’s why. Searchers tend to use more than one search engine when seeking products, services, and information.
Search marketing began with Overture, later acquired by Yahoo!. But then Google AdWords came along with some strong improvements and became the dominant search marketing platform. […]

There’s good news on the horizon for employees - leading indicators show that there will be plenty of opportunities in 2007 to improve your total compensation package through a better salary, bigger bonus and better work/life conditions.
Salary Trends to look for in 2007 include:
Bonuses will be a major part of many employees’ pay package.
Look for […]